*Date: August 11, 2024*Revanth Reddy’s recent tour of America, aimed at fostering new investments in Hyderabad, has faced criticism due to significant public relations failures, despite noteworthy achievements during the trip.Senior Department of Industries official Jayesh Ranjan effectively organized and executed the tour, securing agreements with several multinational companies for investment and expansion in Hyderabad. Memorandums of Understanding (MOUs) were signed with multiple firms, promising a boost to the local economy.However, the PR strategy surrounding the tour has been criticized for its inadequacy. The failure to generate positive publicity and effectively communicate the tour’s successes has led to a largely negative narrative. The PR team neglected to provide regular updates, including videos and detailed information on the agreements and meetings, which are crucial for public awareness and support.The lack of proactive media coverage has allowed negative campaigning to overshadow the achievements. Comparisons are being made to a similar tour by KTR, which benefited from a robust positive campaign. The current PR shortcomings have led to minimal visibility of the tour’s successes and inadequate promotion of the benefits these investments could bring to Hyderabad.Efforts to counter negative narratives, including claims about potential conflicts of interest involving Revanth Reddy’s family, have also fallen short. The BRS social media campaigns intended to address these issues were unable to effectively counter the negativity.Overall, while the tour yielded significant investment deals, the failure to manage public relations effectively has diminished the potential impact of these achievements. The need for a more robust and strategic PR approach is evident to capitalize on the success of such high-profile initiatives.