“Buy Indian, Build India:” PM Modi’s Emphatic ‘Swadeshi’ Call to Youth

New Delhi, August 25, 2025 –

Prime Minister Narendra Modi has delivered a strong message to the nation’s youth: *only Indian-made products should enter our homes. He urged citizens to refrain from purchasing foreign goods and for shopkeepers to showcase their patriotism by prominently displaying boards that read *“We Sell Only Indian Products.”

Modi said this is not just a slogan—*it’s national commitment. He invoked the *Make in India and Atmanirbhar Bharat campaigns as symbols of strength and self-reliance. In his words, “Swadeshi movement will sustain our future.”

What PM Modi Called For:

  • Conscious consumerism: Every youth must decide not to bring a single foreign-made product into their home.
  • Patriotic commerce: Shopkeepers should boldly advertise their “Swadeshi-only” stance at store entrances.
  • Economic empowerment: Embracing locally made goods under “Make in India” and “Atmanirbhar Bharat” ensures self-sufficiency.

This appeal comes amid rising global uncertainties and U.S. tariff pressures. Modi emphasized that promoting Indian goods is a duty, not merely a preference.

Why This Matters:

  1. Economic resilience – Buying Indian products keeps money circulating within the economy.
  2. Quality and innovation – As demand grows, product quality and packaging will improve across industries.
  3. Cultural pride – Swadeshi isn’t just commerce; it’s a national movement rooted in freedom and identity.

How Others Are Joining In:

  • CAIT’s “Bharatiya Samman, Hamara Swabhiman” campaign launches on August 10 to promote indigenous goods through seminars, rallies, and outreach.
  • Defense manufacturing boost: BrahMos missiles will now be built in Lucknow. Modi flagged this as a milestone in domestic defense production.