October 20, 2025 | Tech Desk:
Meta-owned instant messaging giant WhatsApp is testing a new feature aimed at reducing spam messages and ensuring safer, clutter-free chats for users. The update introduces a monthly message limit for users sending texts to unknown numbers who don’t reply, marking a significant step towards improving user privacy and conversation quality.
New Limits to Curb Spam and Unwanted Messages
According to reports from *TechCrunch, the platform is experimenting with a feature that restricts users from sending *too many messages to contacts outside their list — especially those who do not respond. The feature, currently in *testing phase, is designed to stop *spammers and marketers from flooding users’ inboxes with unsolicited messages.
WhatsApp clarified that this restriction will not affect personal chats with friends, family, or frequent contacts, ensuring that genuine communication remains uninterrupted.
Why WhatsApp Is Making This Change
Over the years, WhatsApp has evolved from a simple messaging app into a *multifunctional communication hub, offering services for **businesses, communities, and customer support. However, this expansion has also led to an *increase in unwanted promotional and spam messages, creating frustration among users.
The new feature seeks to *restore balance, allowing users to enjoy a more personalized and secure messaging experience. By setting monthly limits on messages sent to **non-responsive or unknown users, WhatsApp aims to *discourage misuse of the platform by advertisers and scammers.
How the Feature Works
- Applies only to messages sent to unknown or non-responding numbers
- Introduces a monthly limit on how many such messages can be sent
- No impact on personal or group chats involving friends, family, or known contacts
- Currently available in beta testing; full rollout expected soon after performance review
Once fully launched, this feature will likely appear under privacy and security settings, giving users more control over their messaging activity.
A Step Towards Safer Digital Communication
With more than *2 billion active users, WhatsApp continues to be a primary communication tool across the globe. This latest move aligns with Meta’s broader initiative to *enhance user trust and combat spam and fraud on its platforms.
Industry experts believe this update could significantly reduce unsolicited promotions and make WhatsApp’s ecosystem more reliable for personal and business use alike.
Key Takeaways
- WhatsApp is testing a new monthly message limit feature
- Restricts messages to unknown or non-responding numbers
- Aims to reduce spam and unwanted promotional content
- Does not affect friends or family chats
- Currently in beta testing phase before global release