*September 18, 2024* – In a significant move, the Andhra Pradesh government is set to implement a *new liquor policy* from *October 1, 2024*, aimed at improving the availability of quality liquor at more affordable prices. Chief Minister *N. Chandrababu Naidu* will discuss the policy details in a cabinet meeting today, where a comprehensive report on liquor policies and taxation systems in six other states will be presented.This new policy promises to be a game-changer for liquor consumers in the state, including those struggling with addiction, as it will bring *multinational liquor brands* to government-owned liquor shops. The government’s objective is to ensure that these brands are available at competitive prices, making quality liquor more accessible while ensuring stringent regulation. Focus on Affordable, Quality LiquorThe Andhra Pradesh government has been working on this policy with the aim of reducing the availability of illicit and low-quality alcohol, which poses significant health risks. By introducing multinational brands at government stores, officials hope to curb the consumption of illegal or unregulated liquor. Additionally, the new pricing structure is expected to provide quality liquor at reduced prices, making it more affordable for the general public.Cabinet Discussion and ReportIn preparation for the policy rollout, officials conducted an in-depth study of the liquor policies and taxation frameworks of six other states. This study forms the basis of the report to be presented at today’s cabinet meeting, where the final details of the policy will be discussed and approved. The government aims to strike a balance between maintaining revenue from liquor sales and addressing public health concerns related to alcohol consumption. Key Changes Expected:- Introduction of *multinational liquor brands* in government-run stores- Reduced prices for certain liquor brands to make them more accessible- Stricter regulations on the sale of alcohol to ensure quality and safetyA Balanced ApproachWhile this policy may bring relief to those who consume alcohol, the government is also expected to enforce regulations that discourage overconsumption and abuse. Rehabilitation programs and public awareness campaigns on the dangers of alcohol addiction are likely to be part of the broader strategy.With the *new liquor policy* set to take effect from *October 1*, it remains to be seen how these changes will impact the liquor industry and consumers in Andhra Pradesh. The government’s efforts to provide affordable, quality liquor could lead to a significant shift in the way alcohol is consumed in the state, while promoting responsible drinking habits.